IEG is the owner of energy suppliers Manx Gas, Jersey Gas and Guernsey Gas. Having looked after their marketing and internal culture strategies for 10 years, when the parent company committed to sponsor a superbike and sidecar team for the Isle of Man TT and other national championchips the brief came to me. The IEG logo isn’t particularly inspiring (or racey!), so I picked out the flame in the I and based most of the creative on that. Focusing on the negative shapes, not just the flame itself helped me come up with the finished designs below. The short animations for used as launch collateral.
Illustrator | Cinema 4D | Octane | Photoshop | After Effects
Three designs for initial consideration
The design chosen for Team's BMW 1000RR entry in the Isle of Man TT Superbike and Senior Races.
The design chosen for Team's 600cc Sidecar entry in the Isle of Man TT and other National Races