International, multi-jurisdiction marketing campaign for a fund investment product. The brief included initial creative concept, all artwork creation, press advertising, a direct mail campaign and microsite. A veritable 'boy's-own' brief... Create your own super hero! Quantum is the leading investment product from international pensions and investment company Royal London 360. They term it their 'hero' product and sell it purely to International Financial Advisers - a market dominated by males 50 years old +. I gave the hero a face, basing the new Quantum character on the classic heroes of the 60's. The typography and colour palette had to remain true to RL 360's brand guidelines, but put together in the style of classic Empire-style movie posters. With direct mail also forming part of the phased product campaign, these were actually produced as A1 posters and sent out to IFA's across the world as collectables as each phase was released. Royal London 360 were inundated with requests for the posters and the product outstripped it's annual target by over 40%.
Cinema 4D | Photoshop | InDesign | After Effects
Main Creative, used to reveal the product, used in print advertising and produced as A1 "Empire" - style Posters which were circulated as direct mail pieces to the client's customers. Quantum developed quite a following!
This poster formed the basis of the second stage of the campaign.