International, multi-jurisdiction marketing campaign for a fund investment product. The brief included initial creative concept, all artwork creation, press advertising, a direct mail campaign and microsite. The brief was based upon traditional far eastern sayings and proverbs, representing the wisdom in selecting the fund and the long term nature of it's investments. Origami was used to visually back up the eastern influence, the simple greyscale images fitting the Royal London 360 brand style which created bold, stand out adverts in the international press. The animated versions of the ads and the standalone animations were all produced for the product's microsite.
Cinema 4D | After Effects | Photoshop | InDesign
The first in a suite of three campaign creatives which featured in international press.
Creative number two of three
Creative number three of three